Chiudi

Aggiungi l'articolo in

Chiudi
Aggiunto

L’articolo è stato aggiunto alla lista dei desideri

Chiudi

Crea nuova lista

Caviar with Champagne: Common Luxury and the Ideals of the Good Life in Stalin's Russia - Jukka Gronow - cover
Caviar with Champagne: Common Luxury and the Ideals of the Good Life in Stalin's Russia - Jukka Gronow - cover
Dati e Statistiche
Wishlist Salvato in 0 liste dei desideri
Caviar with Champagne: Common Luxury and the Ideals of the Good Life in Stalin's Russia
Disponibilità in 2 settimane
195,00 €
195,00 €
Disp. in 2 settimane
Chiudi
Altri venditori
Prezzo e spese di spedizione
ibs
195,00 € Spedizione gratuita
disponibilità in 2 settimane disponibilità in 2 settimane
Info
Nuovo
Altri venditori
Prezzo e spese di spedizione
ibs
195,00 € Spedizione gratuita
disponibilità in 2 settimane disponibilità in 2 settimane
Info
Nuovo
Altri venditori
Prezzo e spese di spedizione
Chiudi

Tutti i formati ed edizioni

Chiudi
Caviar with Champagne: Common Luxury and the Ideals of the Good Life in Stalin's Russia - Jukka Gronow - cover
Chiudi

Promo attive (0)

Descrizione


'Life has become more joyous, comrades.' Josef Stalin, 1936Stalin's Russia is best known for its political repression, forced collectivization and general poverty. Caviar with Champagne presents an altogether different aspect of Stalin's rule that has never been fully analyzed - the creation of a luxury goods society. At the same time as millions were queuing for bread and starving, drastic changes took place in the cultural and economic policy of the country, which had important consequences for the development of Soviet material culture and the promotion of its ideals of consumption.The 1930s witnessed the first serious attempt to create a genuinely Soviet commercial culture that would rival the West. Government ministers took exploratory trips to America to learn about everything from fast food hamburgers to men's suits in Macy's. The government made intricate plans to produce high-quality luxury goods en masse, such as chocolate, caviar, perfume, liquor and assorted novelties. Perhaps the best symbol of this new cultural order was Soviet Champagne, which launched in 1936 with plans to produce millions of bottles by the end of the decade. Drawing on previously neglected archival material, Jukka Gronow examines how such new pleasures were advertised and enjoyed. He interprets Soviet-styled luxury goods as a form of kitsch and examines the ideological underpinnings behind their production.This new attitude toward consumption was accompanied by the promotion of new manners of everyday life. The process was not without serious ideological contradictions. Ironically, a factory worker living in the United States - the largest capitalist society in the world - would have been hard-pressed to afford caviar or champagne for a special occasion in the 1930s, but a Soviet worker theoretically could (assuming supplies were in stock). The Soviet example is unique since the luxury culture had to be created entirely from scratch, and the process was taken extremely serio
Leggi di più Leggi di meno

Dettagli

Leisure, Consumption and Culture
2003
Hardback
256 p.
Testo in English
234 x 156 mm
9781859736333
Chiudi
Aggiunto

L'articolo è stato aggiunto al carrello

Chiudi

Aggiungi l'articolo in

Chiudi
Aggiunto

L’articolo è stato aggiunto alla lista dei desideri

Chiudi

Crea nuova lista

Chiudi

Chiudi

Siamo spiacenti si è verificato un errore imprevisto, la preghiamo di riprovare.

Chiudi

Verrai avvisato via email sulle novità di Nome Autore