Start-up: A Practical Guide to Starting and Running a New Business

di Tom Harris (Autore)

Springer International Publishing AG, 2018

Many people dream of starting their own business one day, but are not sure how to make it a reality, or whether they will succeed. In this book the author presents a comprehensive user guide for aspiring entrepreneurs, and provides expert advice and guidance on every major aspect of launching a new business. Step-by-step, this inspiring and highly readable book explains how would-be entrepreneurs can evaluate the strength of their business idea, protect their inventions, understand the legal steps and responsibilities involved in forming a company, position their products in the market, create a business plan and acquire financing. Featuring case studies, practical exercises and tips, the book helps to demystify the process of starting a new business, giving readers the confidence to start up, and greatly increasing the chances of their entrepreneurial dream becoming a reality. It also offers a valuable learning resource for entrepreneurship and start-up clubs atuniversities and business schools. 

• Autore: Tom Harris
• Editore: Springer International Publishing AG
• Collana: Management for Professionals
• Anno: 2018
• Rilegatura: Hardback
• Pagine: 146 p.
• Dimensioni: 235 x 155 mm
• EAN: 9783319945460

Testo in English