Strategic Management in Multinational Companies

Yves L. Doz

Anno: 1986
Rilegatura: Hardback
Pagine: 264 p.
Testo in English
Dimensioni: 230 x 150 mm
Peso: 510 gr.
  • EAN: 9780080318080
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Descrizione

Based on extensive research in major multinational corporations, this book analyses the types of strategic choices and organisational capabilities that underlie the success (or explain the failure) of multinationals in trading-off needs for national responsiveness (to market diversity and host government policies) and needs for international integration (into a centrally managed production system and logistic network of operations in various countries).