Successful Business Communication: Bridging the Gap

Deborah Luchuk

Anno: 2013
Rilegatura: Paperback
Pagine: 432 p.
Testo in English
Dimensioni: 254 x 204 mm
Peso: 788 gr.
  • EAN: 9780195446555
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Successful Business Communication: Bridging the Gap offers a classroom-tested educational framework that takes a career-ready approach to business communication. Using a conversational tone that will be appropriate for students of all levels, Luchuk provides step-by-step instruction on the common forms of business communication that students will encounter in the workplace, as well as a practical examination of how these forms are actually used. Luchuk also underscores the importance of adapting to recent trends in business, offering guidance on cross-cultural communication in a global context and instruction on using social media and other digital technologies as tools for business communication. With sample documents from actual business practice, realistic case studies, opportunities to apply concepts, and professional tips distilled from Luchuk's years of industry experience, Successful Business Communication seamlessly 'bridges the gap' between classroom instruction and real-world application. In short, this text equips students with the skills they need to succeed in today's fast-paced work environment.