Summary of Purple Cow

di SellWave Audio (Autore)

SellWave Audio, 2025

This audiobook is narrated by a digital voice. In Purple Cow, Seth Godin makes a bold declaration: you either have a Purple Cow or you don't. In other words, you’re either remarkable or invisible—there’s no in-between. As Godin explores the success stories of companies like Starbucks, JetBlue, Krispy Kreme, and Apple, he reveals the secret behind their explosive growth: they stand out in a crowded marketplace. These brands have defied critics, achieved remarkable success, and left their competitors gasping for air. What do they have that others don’t? It’s the Purple Cow. Traditional marketing tactics, such as pricing, promotion, and publicity, are no longer enough to capture attention in today’s world. Godin argues that these methods are outdated, and there's one essential "P" missing from the formula: Purple Cow. While cows are ubiquitous and boring—once you’ve seen one, you’ve seen them all—imagine the impact of seeing a Purple Cow. It’s unforgettable, disruptive, and exciting. That’s what the modern consumer craves. Purple Cow isn’t about adding a flashy marketing function to a product; it’s about creating something inherently remarkable. The concept challenges you to build something worth talking about, something that demands attention and makes a lasting impression. In this manifesto, Godin urges marketers and entrepreneurs to infuse their work with a Purple Cow, pushing beyond conventional boundaries to create extraordinary, game-changing experiences.

• Autore: SellWave Audio
• Durata in (hh:mm:ss): 01:04:12
• Anno edizione: 2025
• Editore: SellWave Audio
• Lingua: Inglese
• EAN: 9798260860434