TripAdvisor: The Online Travel Community
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TripAdvisor has become one of the world’s most popular websites, with millions of travellers visiting it every month to leave reviews, hunt for cheap deals on flights and accommodation, or simply to check whether or not the restaurant down the street has a high enough rating to be worth a visit! Despite recent accusations of unfair business practices and a lack of transparency, the website remains one of the most lucrative companies in the tourism industry. In this concise and accessible guide, you will find out how TripAdvisor hit upon the winning formula for online success, and discover how its competitors in the tourism sector are fighting back.
In 50 minutes you will:
• Learn about TripAdvisor’s history, from its launch in 2000 right up to the present day
• Understand the site’s innovative business model
• Discover the ways TripAdvisor’s success has impacted the travel and tourism industry
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