A huge range of people are using this book. People with the most idealistic motives to those who have no other motive than simply wanting to get filthy rich. Members of state legislatures and celebrities with well-known names are using this book to build their stature and promote their interests... entrepreneurs swear by it because it promotes their products and services to targeted constituencies who can buy and benefit from their babies. Entertainers, charities and nonprofit organizations of every kind, even budding revolutionaries have all found in these pages the secrets they need to influence their publics. And, not surprisingly, hundreds of authors and publishers have found here exactly what they need to sell more books. And why not? This remains the most detailed book ever written on how to get all the free space you want in the print media... and all the free air time on radio and television. What's more the techniques work! I've learned two things from feedback from these folks: 1) the number of people wanting to sprint ahead with the help of the media is immense and 2) the number of those successfully using the techniques in these pages is nearly as large. I have believed for a long, long time that virtually anyone with a product or service should be using the media/internet to get ahead — and can, with the proper help, learn the necessary techniques and begin deriving the very considerable benefits that only the media can bestow. By following the techniques in this book, you'll find success in bringing your product and service to the attention of just the people who can be motivated to buy it. You'll get free print space... and free time on radio and television. To be sure, there are costs involved in this process. It takes time to frame the right image, to research the right message, to make the right presentations, even to do the interviews and record the programs. But in the final analysis, there is nothing so potent as media in getting your message to large numbers of people. Using the tips presented in this book, this message will influence these people to do what you want them to do. And you will also get one extra, most satisfying benefit that most people can only imagine: deference. That's right, by mastering these techniques you'll influence masses of people and transform yourself into a celebrity, even if that standing is only within a limited field. Using these methods, seeking to gain the promotional advantage from every one of my many activities, I have reduced my advertising budget to tiny proportions without cutting my ability to generate significant sales. As a result, I've kept my expenses low and reaped major advantages... all the while developing high public exposure. As a result, I've become a millionaire. Think what I'm saying. One guy working at home without outside financial resources, fueled only by an unquenchable desire to succeed and motivated to learn how the media work and to use them, working daily to achieve this objective, becomes both rich and well-known. This book which seeks to show you the paramount role of media in American life and give you the steps you need to cash in on media for your own benefit... and the benefit of those who need to hear about you and what you're promoting. Use this book in conjunction with the other 6 books in my Entrepreneurial Series. I'm planning — and working on — other volumes for this series even now. How will you know about them? By staying in touch and calling to request a free subscription at www.writerssecrets.com It's very much in your interest, since it contains a host of recommendations on how to improve the profitability and efficiency of your business, whatever kind of business you're running, profit or not-for-profit.
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