Wired To Buy The Neuromarketing Science That Makes Customers Say Yes

di Brian Gibson (Autore)

vincenzo nappi, 2025

Unlock the Brain's Buy Button What if you could understand your customers better than they understand themselves? Wired To Buy takes you inside the mind of the modern consumer, revealing the hidden neurological triggers that drive decision-making, loyalty, and purchase behavior. Blending cutting-edge neuroscience with real-world marketing strategies, this groundbreaking guide decodes how emotions, cognitive biases, and sensory input influence buying choices and how you can ethically harness this knowledge to boost engagement, trust, and sales. Whether you're an entrepreneur, marketer, business leader, or simply curious about the brain's role in commerce, this book will equip you with the science-backed techniques the world's most successful brands use to turn browsers into buyers. In this eye-opening book, you'll discover: How to activate the primal parts of the brain that drive decisions Why storytelling outperforms data—and how to craft irresistible brand narratives The surprising role of visuals, colors, and sounds in consumer behavior How to design messages that bypass skepticism and hit emotional hot buttons Ethical strategies to build lasting trust and brand loyalty Wired To Buy is your shortcut to mastering the psychology of persuasion in the digital age because when you understand how the brain works, you can make marketing that truly works.

• Autore: Brian Gibson
• Anno edizione: 2025
• Editore: vincenzo nappi
• Formato: EPUB2 con DRMFREE
• Compatibilità: Tutti i dispositivi (eccetto Kindle)
• Layout: Reflowable
• EAN: 9798231809998

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