Brand Asset Management: Driving Profitable Growth Through Your Brands

Scott M. Davis

Anno: 2002
Rilegatura: Paperback / softback
Pagine: 288 p.
Testo in English
Dimensioni: 231 x 166 mm
Peso: 448 gr.
  • EAN: 9780787963941
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Descrizione

"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University