Chindia: How China and India are Revolutionizing Global Business

Curatore: Peter Engardio
Anno: 2006
Rilegatura: Hardback
Pagine: 224 p.
Testo in English
Dimensioni: 229 x 152 mm
Peso: 550 gr.
  • EAN: 9780071476577
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The best minds at "BusinessWeek" explore ways your company can survive - and thrive - amid the business growth and innovation of China and India. The economic rise of China and India has changed the way the world does business - and today's companies need to step up their game. This in-depth report, edited by a senior writer at "BusinessWeek", goes behind the headlines of the new "megamarkets" to explore how your company can stay competitive. With a diverse array of viewpoints, ideas, and forward-thinking strategies, "Chindia" discusses new avenues businesses can use to embrace change and encourage growth.It brings together reporting and analysis on China's and India's emerging markets, from the reporters of the world's most widely read business magazine. It provides need-to-know information for you to plan for the future of your business. It features an introduction from Engardio, as well as chapter introductions explaining how the stories fit together and concluding summaries of major points for each chapter.