Consumer Behavior in the Digital Age The Surprising Truth

di Leonardo Guiliani (Autore)

Leonardo Guiliani, 2023

Dive into the fascinating realm of 'Consumer Behavior in the Digital Age: The Surprising Truth,' an illuminating exploration into the evolving landscape of consumer habits and preferences in our interconnected world. Uncover the unexpected truths behind the digital age, where e-commerce, technology, and online platforms shape the way we make purchasing decisions. Explore the dynamics of online shopping, digital marketing, and the influence of social media and advertising on consumer behavior. From personalized recommendations and data analytics to the impact of influencers and online reviews, this book delves into the intricacies of the digital marketplace. Witness the transformation of customer experiences, brand loyalty, and the role of technology in shaping our online interactions. Navigate the nuances of cyber security, online trust, and the emergence of virtual and augmented reality in the digital shopping experience. Examine the convergence of online and offline retail through omnichannel strategies, mobile apps, and the seamless integration of digital currencies. Unravel the psychology behind consumer preferences, impulse buying, and the delicate balance between privacy and digital influence. Whether you are a digital marketer, business owner, or simply intrigued by the surprising truths of consumer behavior in the digital age, this book provides valuable insights into the complex interplay between technology, consumer choices, and the ever-evolving digital marketplace. The Digital Decision Journey: Brace yourself for a rollercoaster ride through the consumer decision journey. From the inception of the Zero Moment of Truth (ZMOT) to the delicate dance of touchpoints and micro-moments, each chapter unveils a new layer in the digital odyssey that defines the way consumers navigate choices. Big Data, Personalization, and Ethical Crossroads: Navigate the sea of Big Data and personalized experiences, where convenience and privacy intersect. Explore the ethical crossroads of AI-powered recommendations, chatbots, and the immersive technologies that challenge the very fabric of our digital ethics. Globalization, Sustainability, and the Future Horizon: Embark on a global expedition into the nuances of cross-cultural consumer behavior. Traverse the uncharted territories of sustainability, AI implications, and the green consumer movement, charting a course toward a future where conscious choices become the pillars of responsible consumption. In "Consumer Behavior in the Digital Age: The Surprising Truth," each chapter is a revelation—a profound exploration that dismantles preconceptions and reshapes the way we perceive the digital world. This isn't just a book; it's a beacon guiding readers through the tumultuous sea of consumer choices, offering a compass to navigate the surprising truths that lie beneath the surface. Strap in for an odyssey where the unexpected becomes the norm, and the digital age unfolds its mysteries. The journey begins here, where knowledge meets revelation, and the consumer is both the navigator and the narrative.

• Autore: Leonardo Guiliani
• Anno edizione: 2023
• Editore: Leonardo Guiliani
• Formato: EPUB2 con DRMFREE
• Compatibilità: Tutti i dispositivi (eccetto Kindle)
• Layout: Reflowable
• EAN: 9798223838746

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