This title presents plain talk on how to make money in today's stock market - and, just as important, how to avoid losing it! 'Investment planning has become an important aspect in my life. "The First-Time Investor" offers real-world investment applications in an understandable way' - Jack Canfield, coauthor, "Chicken Soup for the Soul" (number 1 "New York Times" bestseller).The first two editions of "The First-Time Investor" steered clear of "Wall Street" sales gibberish to reveal proven methods for building and protecting wealth in the stock market. Now, the third edition of this no-nonsense guide updates that message - telling you what you need to know, explaining why you need to know it, and providing real-life examples of what could happen to you if you choose to ignore it in today's fast-action markets.As valuable for market veterans as it is for investors just getting their feet wet, this blueprint of how the market really works reveals: six investment principles every broker should tell you; top ten techniques for protecting your 401(k); easy-to-understand asset allocation strategies for greater return at lower risk; and, far too many of today's investment books fill novice investors with bogus advice and unsupported claims. Let "The First-Time Investor" cut through that noise and clutter to show you how to build a solid fortune in the market without breaking a sweat.