Anno: 2011
Rilegatura: Paperback / softback
Pagine: 434 p.
Testo in English
Dimensioni: 248 x 191 mm
Peso: 839 gr.
  • EAN: 9780080967912
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Descrizione

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.