Luxury Fashion Branding: Trends, Tactics, Techniques

Uche Okonkwo

Anno: 2007
Rilegatura: Hardback
Pagine: 352 p.
Testo in English
Dimensioni: 235 x 155 mm
Peso: 847 gr.
  • EAN: 9780230521674
pagabile con 18App pagabile con Carta del Docente

Articolo acquistabile con 18App e Carta del Docente

€ 54,28

€ 57,74

Risparmi € 3,46 (6%)

Venduto e spedito da IBS

54 punti Premium

Disponibile in 10 gg

Quantità:
Descrizione

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.