The Manager's Guide to Distribution Channels

Linda Gorchels, Edward Marien, Chuck West

Anno: 2004
Rilegatura: Hardback
Pagine: 320 p.
Testo in English
Dimensioni: 234 x 160 mm
Peso: 490 gr.
  • EAN: 9780071428682
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Descrizione

Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with real world cases and examples to give managers a non-theoretical, balanced blend of thought-provoking insights and hands-on tactics.