Reputation Management: Revised Edition

Elearn

Collana: Management Extra
Anno: 2008
Rilegatura: Paperback / softback
Pagine: 112 p.
Testo in English
Dimensioni: 298 x 210 mm
Peso: 431 gr.
  • EAN: 9780080557427
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Descrizione

This book provides a clear insight into the meanings that people attach to popular notions such as reputation, image, brand, public relations (PR) and corporate governance. It explains how organisations use reputation and image to create competitive advantage and how to manage situations where the corporate reputation is at risk. It also explores the role that the manager plays in building and managing the business reputation and image both inside and outside the organisation.