Anno: 2001
Rilegatura: Paperback
Pagine: 304 p.
Testo in English
  • EAN: 9780006531661
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Descrizione

The authors argue that after 2000, companies will not survive without taking part in a three-fold revolution - in management itself, information technology and global markets. The three feed off each other, but information and communications technology has emerged as the great enabler. The authors see the change in business management as stemming from irresistible forces: the fragmentation of markets, new technologies, more discerning cutstomers and intensified competition. The battle has switched to the supremacy of ideas. Technology - which has already played a major part in the changing face of organisations (now global, interactive, innovative and collaborative) - is now paramount. How well or badly companies are using new technology makes a crucial difference, both internally and externally. Change management and knowledge management have both become indispensable processes.