Strategic Partnering Handbook

Tony Lendrum

Anno: 2010
Rilegatura: Paperback / softback
Pagine: 350 p.
Testo in English
Dimensioni: 94 x 70 mm
Peso: 2 gr.
  • EAN: 9780070998704
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Descrizione
The Strategic Partnering Handbook is an internationally renowned how-to guide for creating successful partnerships and alliances both within and across borders. While previous editions have all been top sellers, today's rapidly changing global business environment requires a new edition featuring revised strategies coupled with current case studies and examples. Lendrum argues that in order for businesses to grow and achieve a sustainable competitive advantage, they must develop quality relationships between customers and suppliers - both within and outside the organisation. To illustrate this point he draws on fresh case studies and research to present the many facets of modern strategic partnering.