Summary: The Membership Economy
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This complete summary of the ideas from Robbie Kellman Baxter's book "The Membership Economy" highlights the fact that more and more corporate giants (like Apple and Amazon) are re-thinking their business models to go from selling individual products to offering memberships. These memberships generate recurring revenues and allow the customer to build a relationship with the company. Thanks to social media, it is now easier than ever for organisations to maintain relationships with customers on a long-term basis, which leads to customers remaining loyal to the company. By applying the seven strategies listed in this summary to your business, you will be able to retain customers and join the Membership Economy.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "The Membership Economy" to discover how to engage more with your customers and have a competitive edge over other companies.