Customer.Community: Unleashing the Power of Your Customer Base

Drew Banks, Kim Daus

Anno: 2002
Rilegatura: Hardback
Pagine: 288 p.
Testo in English
Dimensioni: 235 x 163 mm
Peso: 560 gr.
  • EAN: 9780787956219
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Descrizione

The Internet is the world's largest marketplace and provides businesses with the ability to interact with their market in a much more direct and tailored way than ever before. "Customer.Community" takes a new look at online communities as a source of value for both customers and businesses; it shows how to build an online "customer community" that gives customers a reason to stay loyal. Drew Banks and Kim Daus explain exactly what the customer community is and then reveal the tenets that will make it strong: sustainability, size and scalability, social connectivity, and soul. The authors show how to "communitize" commerce, build a solid base of repeat customers, and create value for the customer, and they explain how to manage a site in a cost-effective way. "Customer.Community" will help cultivate a mind-set to leverage the collective, untapped power of your customer base.