OTT Business Opportunities: Streaming TV, Advertising, TV Apps, Social TV, and tCommerce

di Lawrence Harte (Autore)

DiscoverNet, 2023

This book helps OTT providers, TV broadcasters, television equipment & service vendors to discover, learn, and implement emerging Streaming TV services, applications, and key revenue generation options. It identifies key performance indicators for OTT systems, ways to increase TV and digital ad rates, how TV apps can earn in-app advertising and purchase revenues, ways to monetize Social TV and how tCommerce can add new on and off screen revenues. This book was developed from interviews and contributions from 117+ successful OTT industry companies. After Reading this Book, You Will be Able To: - Describe New OTT Services & How They Work - Understand & Use Streaming TV Terms & Acronyms - Know Key OTT Market Data, Trends, & Benchmarks - Increase New Subscribers & Decrease Churn - Ways to Increase TV Video Ad Revenues - Offer New Types of Digital Ads - Earn In-App Ad & In-App Purchase Revenues - Understand How to Monetize Fans Engagement - Setup & Monetize Second Screen Services - Earn tCommerce Revenues from Affiliate DRTV, & Shopping Channels Special Features: Market Research & Trends - hard to find streaming TV and app data & forecasts Benchmarks & Case Studies - business measurement types and implementation examples Glossary - dictionary of terms and acronyms for advanced OTT systems and services Sample Docs & Templates - plans, guides, and other helpful resources Company Directories - lists of key OTT equipment and services companies Book Contents: OTT Business - Covers how OTT service providers, TV broadcasters, equipment manufacturers, and content producers are offering new services and increasing revenue on and off their television platforms. Key topics covered include OTT Systems, OTT Digital Advertising, TV Apps, Social TV, and Television tCommerce. OTT Systems - Covers over the top television (OTT) content, platforms, and customer engagement options. Platform types , user experience options, key benchmarks, and successful examples are provided. OTT Digital Advertising - Discover how OTT service providers can earn more money from ads by micro targeting, dynamic ad insertion, ad personalization, and by providing cross-platform digital advertising campaigns. TV Apps - Covers how to develop, distribute, and maintain TV apps along with services they can provide and ways they can earn revenue from app sales, in app advertising, and in app purchases. Social TV - Covers how television systems are being enhanced to provide new on screen, second screen, and off screen customer experiences. Learn about social program guides (SPGs), user generated content, fan management, and other audience experience options. tCommerce - Covers how eCommerce can be added to television systems to allow OTT service providers to earn new revenues from affiliate off screen purchases, enhanced direct response television sales, and by hosting OTT interactive shopping channels.

• Autore: Lawrence Harte
• Anno edizione: 2023
• Editore: DiscoverNet
• Formato: EPUB2 con DRMFREE
• Compatibilità: Tutti i dispositivi (eccetto Kindle)
• Layout: Reflowable
• EAN: 9781932813104

Testo in en